bn:00518832n
Noun Concept
Categories: Market segmentation, Marketing techniques
EN
micromarketing
EN
Micromarketing was first referred to in the UK marketing press in November 1988 in respect of the application of geodemographics to consumer marketing. Wikipedia
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EN
Micromarketing was first referred to in the UK marketing press in November 1988 in respect of the application of geodemographics to consumer marketing. Wikipedia
Micromarketing is the process of customizing marketing to different market segments, local markets, or to the individual customer Wikidata
The use of marketing strategies that focus on specific small markets (microsegments) or individual consumers. Wiktionary
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