A motto is a sentence or phrase expressing a belief or purpose, or the general motivation or intention of an individual, family, social group, or organisation.
Wikipedia
A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group.
Wikipedia
Phrase meant to formally describe the general motivation or intention of a social group or organization.
Wikipedia Disambiguation
Memorable motto or phrase used in social movements & advertisements
Wikidata
A phrase or a short list of words meant formally to describe the general motivation or intention of an entity, social group, or organization.
OmegaWiki
A word or expression repeated until it becomes representative of a party, school, business, or point of view.
Wiktionary
A distinctive phrase of a person or group of people.
Wiktionary
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