A connotation is a commonly understood cultural or emotional association that any given word or phrase carries, in addition to its explicit or literal meaning, which is its denotation.
Cultural or emotional association that some word or phrase carries, in addition to the word's or phrase's explicit or literal meaning
The associated or secondary meaning of a word or expression in addition to its explicit or primary meaning.
A meaning of a word or phrase that is suggested or implied, as opposed to a denotation, or literal meaning. A characteristic of words or phrases, or of the contexts that words and phrases are used in.