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bn:00028642n
Noun Concept
Categories: Marketing techniques, Selling techniques, Advertising techniques, Pricing
EN
drawing card  loss leader  leader  Key Value Item  loss-leader
EN
A featured article of merchandise sold at a loss in order to draw customers WordNet 3.0
Definitions
Relations
Sources
EN
A featured article of merchandise sold at a loss in order to draw customers WordNet 3.0 & Open English WordNet
A loss leader is a pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services. Wikipedia
A loss leader or a popular product sold at a normal price. Wiktionary
An item that is sold at or below cost in an effort to stimulate other profitable sales. Wiktionary
Item sold at or below cost to stimulate sales. Wiktionary (translation)
IS A
feature
pricing strategies
goods and services
WordNet 3.0 & Open English WordNet
EN
drawing card, loss leader, leader
Wikipedia
EN
loss leader
Wikidata
EN
Loss leader
Wiktionary
EN
leader, loss leader
Wikipedia Redirections
EN
Key Value Item, loss-leader, loss-leading, Loss leader pricing, loss leaders, Loss leading, Lossleader

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