bn:00149361n
Noun Concept
Categories: Social theories, Articles with short description, Promotion and marketing communications
EN
Osborne effect  Osbourne Effect  Osborned  the Osborne effect
EN
The Osborne effect is a social phenomenon of customers canceling or deferring orders for the current, soon-to-be-obsolete product as an unexpected drawback of a company's announcing a future product prematurely. Wikipedia
Definitions
Relations
Sources
EN
The Osborne effect is a social phenomenon of customers canceling or deferring orders for the current, soon-to-be-obsolete product as an unexpected drawback of a company's announcing a future product prematurely. Wikipedia
A marketing myth Wikipedia Disambiguation
The unintended consequences of a company pre-announcement made either unaware of the risks involved or when the timing is misjudged, which ends up having a negative impact on the sales of the current product Wikidata