bn:00365318n
Noun Concept
Categories: All Wikipedia articles written in American English, Branding terminology, Brands, Product management, long volume value
EN
umbrella brand  family brand  family branding  umbrella label
EN
Umbrella branding is a marketing practice involving the use of a single brand name for the sale of two or more related products. Wikipedia
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EN
Umbrella branding is a marketing practice involving the use of a single brand name for the sale of two or more related products. Wikipedia
An overarching brand Wikipedia Disambiguation
marketing practice involving the use of a single brand name for the sale of two or more related products Wikidata
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