bn:00621345n
Noun Concept
Categories: Business terms, Strategic management, All articles needing additional references
EN
value proposition  proposition  value creation
EN
In marketing, a company’s value proposition is the full mix of benefits or economic value which it promises to deliver to the current and future customers who will buy their products and/or services. Wikipedia
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EN
In marketing, a company’s value proposition is the full mix of benefits or economic value which it promises to deliver to the current and future customers who will buy their products and/or services. Wikipedia
Promise of value to be delivered, communicated, and acknowledged Wikidata
Wikipedia
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