Login Preferences
About News Publications Statistics Downloads API Guide License How to use Preferences
bn:00871840n
Noun Concept
Categories: Economics aphorisms, Pricing, Advertising techniques, Types of marketing, Selling techniques
EN
razor and blades model  razor-and-blades model  Free gift  freebie marketing  Gillette business model
EN
The razor and blades business model is a business model in which one item is sold at a low price in order to increase sales of a complementary good, such as consumable supplies. Wikipedia
Definitions
Relations
Sources
EN
The razor and blades business model is a business model in which one item is sold at a low price in order to increase sales of a complementary good, such as consumable supplies. Wikipedia
Business model of selling high-profit consumables or subscription services for use with a subsidized durable good Wikidata
IS A
pricing strategies
business model
USES
vendor lock-in
complementary good
Wikipedia
EN
razor and blades model
Wikidata
EN
razor-and-blades model
Wikipedia Redirections
EN
Free gift, Freebie marketing, Gillette business model, Gillette model, razor and blades, razor and blades business model, Razor and blades strategy, Razor blades business model, Razor blades model
Wikidata Alias
EN
freebie marketing, razor and blades business model, razor and blades model

Please note that, in order to improve your browsing experience on this website, BabelNet® uses various types of cookies, including: browsing functionality, performance and statistical cookies.

By continuing to browse the site you are agreeing to our use of cookies. OK

License