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bn:00874187n
Noun Concept
Categories: Marketing stubs, Consumer behaviour, Retail processes and techniques, Shopping mall activities and events, Marketing techniques
EN
Gruen transfer  Gruen effect  Grun transfer  Grune transfer  the Gruen effect
EN
In shopping mall design, the Gruen transfer is the moment when consumers enter a shopping mall or store and, surrounded by an intentionally confusing layout, lose track of their original intentions, making them more susceptible to making impulse buys. Wikipedia
Definitions
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Sources
EN
In shopping mall design, the Gruen transfer is the moment when consumers enter a shopping mall or store and, surrounded by an intentionally confusing layout, lose track of their original intentions, making them more susceptible to making impulse buys. Wikipedia
A series of vag smells Wikidata
IS A
manipulation
NAMED AFTER
Victor Gruen
Wikipedia
EN
Gruen transfer
Wikidata
EN
Gruen transfer
Wikipedia Redirections
EN
Gruen effect, Grun transfer, Grune transfer, the Gruen effect
Wikidata Alias
EN
Gruen effect

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