The Swaminarayan Sampradaya, also known as Swaminarayan Hinduism and Swaminarayan movement, is a Hindu Vaishnava sampradaya rooted in Ramanuja's Vishishtadvaita, characterized by the worship of its charismatic founder Sahajanand Swami, better known as Swaminarayan, as an avatar of Krishna or as the highest manifestation of Purushottam, the supreme God. Wikipedia