bn:01450044n
Noun Concept
Categories: Product management, Aptitude, Market research, Product testing, Articles with short description
EN
test market  Retail testing  test  test-market  test marketed
EN
A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. Wikipedia
Definitions
Sources
EN
A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. Wikipedia