bn:01504299n
Noun Concept
Categories: Questionnaire construction, General semantics, Survey methodology, Psychometrics
EN
semantic differential  Osgood-type Scale  Semantic differential scale
EN
The semantic differential is a measurement scale designed to measure a person's subjective perception of, and affective reactions to, the properties of concepts, objects, and events by making use of a set of bipolar scales. Wikipedia
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EN
The semantic differential is a measurement scale designed to measure a person's subjective perception of, and affective reactions to, the properties of concepts, objects, and events by making use of a set of bipolar scales. Wikipedia