bn:01509462n
Noun Concept
Categories: Communication theory, Attitude change, Sociological theories, Communication
EN
social comparison theory  downward social comparison  social comparison  upward social comparison
EN
Social comparison theory, initially proposed by social psychologist Leon Festinger in 1954, centers on the belief that there is a drive within individuals to gain accurate self-evaluations. Wikipedia
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EN
Social comparison theory, initially proposed by social psychologist Leon Festinger in 1954, centers on the belief that there is a drive within individuals to gain accurate self-evaluations. Wikipedia
A branch of social psychology Wikipedia Disambiguation
theory Wikidata