Login Preferences
About News Publications Statistics Downloads API Guide License How to use Preferences
bn:01915805n
Noun Concept
Categories: Brand management
EN
brand management  Brand Specialist  Branding  Brand Audit  Brand culture
EN
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Wikipedia
Definitions
Relations
Sources
EN
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Wikipedia
The application of marketing techniques to a specific product, product line, or brand Wikipedia Disambiguation
Process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating differentiation from competition and building loyalty among customers Wikidata
IS A
management
marketing
PART OF
marketing
HAS KIND
brand implementation
employer branding
personal brand
brand extension
product naming
+1 relations
HAS INSTANCE
private label
OCCUPATION
architect
graphic designer
brand ambassador
copywriter
Wikipedia
EN
brand management
Wikidata
EN
brand management
Wikipedia Redirections
EN
Brand Audit, Brand culture, Brand Curation, brand development, Brand Management, Brand management issues, brand manager, brand orientation, Brand specialist, Brand Specialist, brand strategy, Business branding, consumer recognition
Wikidata Alias
EN
Branding, branding

Please note that, in order to improve your browsing experience on this website, BabelNet® uses various types of cookies, including: browsing functionality, performance and statistical cookies.

By continuing to browse the site you are agreeing to our use of cookies. OK

License