BabelNet

bn:02095923n

Noun Concept

Categories: Market research, Market segmentation, Political campaign techniques, All articles needing additional references, Marketing research

psychographics Psychographic psychographic profile Psychographic profiling

Market research or statistics classifying population groups according to psychological variables (as attitudes, values, or fears); also: variables or trends identified through such research. Open English WordNet

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Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" The term psychographics is derived from the words “psychological” and “demographics” Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions, and values and lifestyles. Wikipedia

Qualitative methodology used to describe traits of humans on psychological attributes Wikidata

Psychographics is often confused with demographics, where historical generations may be defined both by demographics, such as the years in which a particular generation is born or even the fertility rates of that generation's parents, but also by psychographic variables like attitudes, personality formation, and cultural touchstones. Open English WordNet

IS A

sociology

Open English WordNet

psychographics

Wikipedia

psychographics

Wikidata

Psychographic

Wikipedia Redirections

psychographic, psychographic profile, Psychographic profiling