Login Preferences
About News Publications Statistics Downloads API Guide License How to use Preferences
bn:03254351n
Noun Concept
ES
extensión de la marca
EN
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Wikipedia
Relations
Sources
IS A
estrategia de marketing
branding
Wikipedia Translations
ES
extensión de la marca

Please note that, in order to improve your browsing experience on this website, BabelNet® uses various types of cookies, including: browsing functionality, performance and statistical cookies.

By continuing to browse the site you are agreeing to our use of cookies. OK

License