BabelNet

bn:03670847n

Noun Concept

Categories: Types of branding, Marketing techniques, Product management, Brand management

rebranding rebrand rebranded

Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Wikipedia

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marketing strategy in which a new name, term, symbol, design, or combination thereof is created for a brand with the intention of developing a new, differentiated identity Wikidata

The association of a new brand, trademark, image, or appearance with a product or service. Wiktionary

Association of a new brand, trademark, image, or appearance with a product or service. Wiktionary (translation)

The frequent rebrandings of the product have confused some customers. Wiktionary

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Wikipedia

rebranding