The Business of Cricket: The Story of Sports Marketing in India is the first book on the history of sports marketing in India and how it has grown from nothing to a $2.6 billion industry, how a single sport, cricket, has driven this growth, the role of icons such as Gavaskar, Kapil, Sachin and Dhoni, the role of the BCCI and the IPL, and how India is today the headquarters of world cricket. Wikipedia