Georges Louis Jean Baptiste Peignot was a French type designer, type founder, and manager of the G. Peignot & Fils foundry until his death in combat during World War I. The father of four children, under his leadership the G. Peignot & Fils foundry became one of the most well-known and remarkable French typography houses of the twentieth century : over 17 years, he created or launched several prestigious fonts, including Grasset, Cochin, and Garamont. Wikipedia