bn:16560898n
Noun Named Entity
Categories: Business models
EN
research online, purchase offline  ROPO  online-to-store  Online-to-Store Factor  research online, buy offline
EN
Research online, purchase offline, is a modern trend in buying behaviour where customers research relevant product information to qualify their buying decision, before they actually decide to buy their favourite product in the local store. Wikipedia
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EN
Research online, purchase offline, is a modern trend in buying behaviour where customers research relevant product information to qualify their buying decision, before they actually decide to buy their favourite product in the local store. Wikipedia
Practice of researching merchandise online, then buying it in a physical retail venue Wikidata